I’ve spent decades inside wealth management - watching where transitions succeed, where they fracture, and where regret shows up later even when everything looked fine early.
I work with experienced advisors on the thinking side of high-consequence decisions—risk, sequencing, due-diligence, and narrative
This practice exists to focus on and protect:
Not every transition is about moving to a new firm. Sometimes advisors just want to get better at their craft. Their 'transition' is growth and evolution - in skills, processes, practice management.
These advisors want someone who is:
I thought I had life figured out.
A thriving career. A growing family. Energy for days.
Then, at the peak of it all… everything stopped.
In my 20s and 30s, I was that guy.
↳ Married my college sweetheart. Three kids before 26.
↳ Started in life insurance sales at MetLife — loved it.
↳ Clients listened. Leaders twice my age asked for advice.
Moved to Lincoln Financial.
Built and led a national sales team.
Perfect fit. Loved the work.
But the travel was relentless.
Then Wells Fargo Private Bank.
Fast promotions. Working hard. Leading big teams.
Planes, trains, automobiles. Top-performer trips.
Life was moving at a sprint…
Until one phone call at 40 stopped it all.
A brain tumor.
“Inoperable,” they said. Then, “We’ll try.”
Surgery scheduled for next week.
Afterwards:
↳ Couldn’t walk. Couldn’t talk. Couldn’t drive.
↳ Blind in one eye. PTSD.
From boardrooms and airports to a walker, one step at a time.
But I refused to let it define me.
↳ Months of therapy. OT. PT. Speech. Vision Learned to walk again.
↳ Came back to work too soon — because I didn’t know any other way.
↳ Eventually, I had to step away from the role I loved.
So I reinvented.
↳ Worked remotely before it was normal.
Got my MBA. Mentored founders.
↳ Watched all three of my kids graduate college, grad school, law school.
Today, I walk with a cane. I can’t drive or run.
↳ But I built a business I love - GRN Shoreline - focused solely on advisory and consulting for wealth management professionals.
I use 25 years of industry experience to help advisors grow, transition, and thrive.
↳ I get to coach on career transition, sales, strategy, and mindset - with empathy that only comes from living it.
I’ve learned that physical challenges strip away the noise.
↳ You stop sweating the small stuff (and most things are ‘small stuff’).
↳ Business problems feel simpler and clearer.
↳ The work becomes more meaningful.
↳ And you learn that resilience isn’t about bouncing back - it’s about moving forward, even if it’s one step at a time.
Not every transition is about moving to a new firm. Sometimes wealth management executives just want to get better at their craft. In this case, 'transition' is growth and evolution. These executives want someone who is:
Typical time commitment: Minimum 3 months / Up to 90-minutes calls each month
Value-added deliverables and research: analysis of competition, DISC assessment, assistance with due-diligence (written summary and comparisons as needed), assistance with interviews and economics
Access to library of proprietary business development resources

Typical timeline: 10-26+ weeks (depending on timing)
Value-added deliverables and research: analysis of competition, DISC assessment, assistance with due-diligence (written summary and comparisons as needed), assistance with interviews and economics

By clicking "Register for..." or completing the "Ask Me Anything" in the Contact Us section below.
Not every transition is about moving to a new firm. Sometimes advisors just want to get better at their craft. Their 'transition' is growth and evolution.
These advisors want someone who is:
I work with established advisors who are thinking carefully about what comes next - independence, succession, or whether a move is worth it. I place advisors + I advise on platforms ranging from RIA, hybrid, wirehouse, multi-family office - but it starts by helping seasoned professionals think clearly before options narrow.
This is not 'recruiting' but it is thoughtful advisory and consulting to help advisors find a perfect fit.
No. If an advisor moves, we ensure the narrative is calm, client-centric, and credible—but the core is decision architecture.
The retainer options are month-to month, 6 months, or annual. Billed monthly.
The engagements area two-way street - mine AND yours. I will commit to up to 90-minutes of calls per month for each client. That could be divided up over any combination - two 45-minute calls, etc.
Each of us will have accountabilities outside of the calls.Things like market research, business plans, and DISC assessments.
Advisors with meaningful client complexity who want deliberate decisions, not fast answers.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.